Here we are… the first public price list for Velocite products. These prices are valid until further notice.
Please read this carefully to avoid confusion and unnecessary grief: the prices listed are what is known as a ‘MINIMUM selling price’, MSP. Velocite products will not sell at less than their MSP, unless there are special promotions or discounts in place.
What does that mean? Velocite is a global brand and we are building a distribution network. We will also sell our products online. However since our brand is built on the message of quality and openness, we will control the selling price and thus avoid price competition between different sellers or sales channels (bike shop (LBS) versus online, for example).
Why not set a selling price then instead of this potentially confusing ‘minimum selling price’? The reason for this is again to maintain fairness and foster satisfaction with our business partners and customers. Different countries have different import duties, sales taxes and other charges, thus the actual landed cost (the total cost for receiving a product into a local warehouse) of our products in one country may be significantly higher than the landed cost in another country. This means that in some countries for distributors and shops to make a meaningful profit and thus make Velocite available to you locally, the selling price may be HIGHER than our MSP. This does not mean that you are not getting a good deal, it just means that you live in a developed country that uses your tax money to build better bike paths and bike facilities…well maybe not.
Will you then set a maximum selling price? No. We will instead also sell our products directly through our own online shop and will leave the maximum selling price regulation to the market forces. Velocite products will therefore always be fairly priced in whichever country you live in. You can then also rest assured that your local bike shop is not actually overcharging you, since they will easily point you to this document that explains everything.
Hold on, how do you expect to sell online AND through distributors? Simple really, if your local shop or distributor has stock, you will have no incentive whatsoever to buy directly from our online shop. Thus there is no competition between us and distributors, or other shops, and you get your Velocite and thus help your local distributor by increasing the customer base. Everybody is happy.
The price list then…the prices below do not include shipping or your local taxes in case you are buying from us directly.
Prices are minimum selling prices (MSP) in USD (US$, US Dollars)
| Velocite Selene frameset (frame, fork, headset, compressor) | $ 699.00 |
| Velocite Isoflow frameset (frame, fork, headset, compressor) | $ 1,199.00 |
| Velocite Helios frameset (frame, fork, headset, compressor) | $ 1,699.00 |
| Velocite Magnus frameset (frame, fork, headset, compressor) | $ 1,699.00 |
| Velocite Millennium frameset (frame, fork, headset, compressor) | $ 1,799.00 |
| Velocite Flux frame (frame, headset, star nut) | $ 1,099.00 |
| Velocite Noir 38/50T full carbon tubular wheelset, Velocite OS15 Ceramic hubs with ceramic hybrid bearings, DT Swiss Aerolite spokes, handbuilt 1200g | $ 899.00 |
| Velocite Noir 38/50C full carbon clincher wheelset, Velocite OS15 Ceramic hubs with ceramic hybrid bearings, DT Swiss Aerolite spokes, handbuilt 1450g | $ 999.00 |
| Velocite Noir 50/90T full carbon tubular wheelset, Velocite OS15 Ceramic hubs with ceramic hybrid bearings, DT Swiss Aerolite spokes, handbuilt. 1400g | $ 1,099.00 |
| Velocite Noir 50/90C full carbon clincher wheelset, Velocite OS15 Ceramic hubs with ceramic hybrid bearings, DT Swiss Aerolite spokes, handbuilt. 1640g | $ 1,199.00 |
| Velocite NIOC32 carbon wrapped niobium alloy clincher wheelset with alloy braking surface. 32mm profile. Velocite OS15 hubs with sealed Japanese EZO bearings, DT Swiss Super Comp spokes, handbuilt, 1570g | $ 599.00 |
| Velocite MONC50 full carbon clincher wheels. 50mm profile. Velocite OS15 hubs with sealed Japanese EZO bearings, DT Swiss Super Comp spokes, handbuilt, 1510g | $ 899.00 |
| Velocite NIOC32 carbon wrapped niobium alloy clincher rim, 20H front | $ 180.00 |
| Velocite NIOC32 carbon wrapped niobium alloy clincher rim, 24H rear | $ 180.00 |
| Velocite OS15 hub set (front, rear, QR skewers), ultra light, 15mm rear axle, CNC machined | $ 199.00 |
| Velocite TLC27 27.2mm carbon/alloy/titanium seat post 175g | $ 79.00 |
| Velocite TLC31 31.6mm carbon/alloy/titanium seat post 185g | $ 79.00 |
| Velocite SCS full carbon saddle 113g | $ 159.00 |
| Velocite Anchor 31.8mm CNC machined twin bolt seat tube clamp | $ 19.00 |
| Velocite Anchor ISP 34.9mm 3D forged, CNC machined ISP clamp | $ 59.00 |
| Velocite Zephyr full carbon monocoque aero fork 1 1/8" 375g | $ 229.00 |
| Velocite Bora full carbon monocoque fork 1 1/8" – 1.5" 365g | $ 239.00 |
| Velocite LICOS handlebars 175g 40, 42, 44 cm | $ 229.00 |
| Velocite ACROS handlebars 260g 40, 42, 44cm | $ 149.00 |
| Velocite FCS full carbon stem with titanium bolts 120g | $ 159.00 |
| Velocite Ethereal 10.5g ultra light carbon bottle cage | $ 39.00 |
| Velocite Team Gear 1 jersey | $ 69.00 |
| Velocite Team Gear 1 shorts | $ 69.00 |
| Velocite Team Gear 1 bib shorts | $ 69.00 |
| Velocite Polo shirt, black with Velocite logo | $ 39.00 |
